June 2, 2017

What Should Be the Same at All Inns?

There are thousands of inns, so it seems impossible that something should be exactly the same at all of them, but I think there is one thing. If you’re guessing exceptional service, a fantastic guest experience, scrumptious food, you’re not off base; however, none of these mean the same thing at every inn. How can there be just one message that is the same for all inns given the uniqueness of each property?
“For the Best Rate - Book Direct!”. Every inn that shares this simple but same message benefits from a stronger guest relationship starting at the time of the reservation and better guest communication with no exorbitant commissions! As an industry I believe we should be training guests to book direct and the best way is by sharing the same message.
The sea of sameness stops with this message. Everything else you convey should illuminate what makes your inn special and unique and of course that guests will get the best rate when they book directly with you!

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