July 27, 2017

Your Greatest Resource

For many years I had a message on the top of my computer monitor that read: Am I Doing the Most Important Thing Right Now? I put this same note on my team’s computers along with another that read Just Do It!  Over the years when we changed our monitors these reminders were not replaced, however, I think it’s time (no pun intended) to resurrect them and you might want to as well.

As business owners we often talk about Time “Management”, however, in reality, we CAN’T manage time…it keeps passing at the same rate for all of us! What we CAN do is manage ourselves and how we chose to invest our time as well as how we spend it.

If I am completely honest with myself I would admit that I am not always doing the most important thing. In fact, I put off writing this column during the time I had allocated to the task and instead spent time shopping online and browsing social media. I didn’t need what I bought and I nearly missed my deadline for this newsletter. 

I bet you know the feeling of starting something and not finishing it or of trying to do several things at once and not completing any of them.  We seem to live our busy business and personal lives this way so the reminder from Nike of “just do it” seems “timely”.

June 2, 2017

What Should Be the Same at All Inns?

There are thousands of inns, so it seems impossible that something should be exactly the same at all of them, but I think there is one thing. If you’re guessing exceptional service, a fantastic guest experience, scrumptious food, you’re not off base; however, none of these mean the same thing at every inn. How can there be just one message that is the same for all inns given the uniqueness of each property?
“For the Best Rate - Book Direct!”. Every inn that shares this simple but same message benefits from a stronger guest relationship starting at the time of the reservation and better guest communication with no exorbitant commissions! As an industry I believe we should be training guests to book direct and the best way is by sharing the same message.
The sea of sameness stops with this message. Everything else you convey should illuminate what makes your inn special and unique and of course that guests will get the best rate when they book directly with you!